SALON CONCEPT . PATTERN BEAUTY
BRIEF
To create salon space which is a destination where customers feel empowered, educated, and celebrated. It should reflect the brand's ethos of embracing natural beauty while fostering a sense of community and inclusivity. This store will not just sell products but will be a place where customers can connect, learn, and feel inspired on their natural hair journey.
DESIGN | TECHNICAL DRAWING | 3D MODEL | RENDERS
THE APPROACH
In order to create a sense of warmth and a connection to nature the design incorporates rich woods, natural stone and a wide selection of plants throughout the space, embracing sustainable materials to align with Pattern Beauty's eco-conscious values. The design explores the use of curved / wavy shapes to mimic the shape of a curly hair pattern and also reflect the brand artwork whilst the earthy tones such as warm browns, terracotta and soft creams create a calming and grounding atmosphere.
The space incorporates a welcoming reception space and guest lounge which flows into the main salon space offering full services and an opportunity to discover, try and purchase the Pattern line of products. A community space is nestled into the back of the salon providing a dedicated gathering area for workshops, product demonstrations, and events providing comfortable seating for customers to relax and engage with the community.
