No7 Pop Up . HEAPS + STACKS . WESTFIELD
BRIEF
To immerse customers in a luxurious brand experience that feels both elegant and aspirational. The pop-up should feature a surprise reveal of the brand, creating an element of intrigue and excitement that captures attention from the moment customers enter. The space needs to exude sophistication, invite participation, interaction and encourage guests to engage directly with the products in a way that enhances their sense of exclusivity. This immersive experience should not only showcase the premium quality of the brand but also drive customers to take action, ultimately fueling store visits and sales.
DESIGN | CAD | RENDERS
THE APPROACH
An immersive, sensory-rich environment was crafted that embodied the essence of luxury and exclusivity. From the moment customers entered, they were captivated by the elevated spatial design which layered brushed gold finishes with white marble textures contrasted with deep grey hues. The space was elegantly designed to feel both sophisticated and inviting, with interactive elements that encouraged personal engagement with the products. A carefully orchestrated surprise reveal of the brand sparked curiosity and excitement amongst the customers.
