The John Lewis House was recreated in the event space. From the colour of the walls to the cutlery on the table, each piece was selected to match the environment displayed in the campaign. Special attention was paid to the props and lighting to ensure the cosy essence of the advert was captured accurately. The space needed to feel lived in, without pretence and so care was taken to make sure it felt practical as well as aesthetically pleasing. The experience was elevated with the inclusion of ‘Christmas smells’ created with scented sprays and foliage to pull guests into the experience.