ERMENEGILDO ZEGNA . csm . HARRODS
THE BRIEF
To design the display in Harrods Black Hall site for,’ Golden Myrrh, an exclusive new fragrance by Ermenegildo Zegna. The space should display the products' luxury outer box front and centre of the installation and provide a multi-sensory experience as well as an interactive component to immerse the customer in the product narrative. The space should also provide space for the customer to test the product firsthand.
DESIGN | RENDERS
THE APPROACH
Taking inspiration from the product ingredients and narrative, the design provided a refined presentation for the Golden Myrrh fragrance. Utilising the Oxford blue and gold palette to communicate the brand aesthetic and feeling of luxury with a showering of gold nuggets embellishing the display spaces to show the decadent nature of the fragrance. A multi-sensory experience was created as the fragrance's key notes of bergamot, vetiver, and cedarwood come to life through scented elements on the countertops in the form of an ikebana floral display. An interactive feature was incorporated by way of an interactive touch screen allowing guests to delve deeper into the scent's story and the creation of the fragrance. Additionally, the prominent tester display invites customers to immerse themselves in the fragrance, creating an unforgettable journey through Zegna's world of luxury.
