BRIEF

To create an unexpected, experiential campaign that asks the question: Where do you find your energy? Interpreting this in a fresh, creative way, sparking curiosity and engaging fashion-forward women. The goal is to surprise and excite with an experience that challenges conventional expectations of Longchamp, igniting both online and offline conversations and strengthening relationships with existing customers while cultivating new connections.

DESIGN  | 3D MODEL | RENDERS 

THE APPROACH

The spatial design blended hyper-personalisation with immersive, sensory-rich environments allowing each consumer to explore their own unique source of energy. By inviting individuals to embark on a journey of self-discovery, we created experiences where technology and human connection coexist seamlessly. Digital tools offered tailored, intuitive interactions that reflected the modern, identity-conscious consumer, while unexpected, thematic spaces delivered a multi-sensory experience, engaging sight, sound, and touch to transport participants into a world of pure escapism. This campaign empowered customers to engage deeply with the brand, creating a moment of unconfined exploration that inspired energy, excitement, and lasting connection with Longchamp.